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      <image:caption>Walmart, the world’s largest retailer and e-commerce site, aims to help customers “save money and live better.” I wrote messaging for for a variety of digital assets and campaigns, across a broad range of retail categories. ← Back</image:caption>
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      <image:caption>Walmart, the world’s largest retailer and e-commerce site, aims to help customers “save money and live better.” I wrote messaging for internal and external affiliate ads to support campaigns and key brands. ← Back</image:caption>
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      <image:caption>Bringing shoppable content to millions of customers was a key part of Walmart’s customer engagement strategy. Shoppable content (videos, buying guides/articles) engages new audiences, converts more shoppers, and sparks deeper discovery. I wrote articles that offered guided shopping solutions that elevated our brands and assortment.   ← Back  </image:caption>
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      <image:title>Articles - Activewear for  your body type</image:title>
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      <image:caption>Best bets for back-to-school backpacks</image:caption>
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      <image:title>Articles -   5 signs of quality school uniform pants</image:title>
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    <lastmod>2020-05-08</lastmod>
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    <loc>https://www.keziapearlman.me/about</loc>
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    <lastmod>2018-03-24</lastmod>
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      <image:title>About - About Me</image:title>
      <image:caption>I’m Kezia Pearlman, a Bay Area copywriter, content creator, and wordsmith. I craft engaging, data-driven copy for websites and other digital marketing channels.  Word play is my favorite sport and I love to ideate. But as a digital copywriter, my goal is aways the same: to produce engaging content that drives conversions. Specializing In: — Retail &amp; e-commerce copy writing — Content strategy — Product descriptions — Proofreading &amp; editing  </image:caption>
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    <lastmod>2020-08-12</lastmod>
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